Tuesday, June 21, 2016

These cards have been a long time coming.  They've been one of those *fun* business things I've always had in the back of my mind to do, but have never been priority enough to ever cross off my list.  My desire to personalize my packaging finally made this idea become a reality.

Thank you cards are great to include with outgoing orders, but honestly, I don't have time to hand write them.  I know of other Etsy sellers who do - more power to them.  This doesn't mean I'm any less thankful for my customers.  That's just not my thing. 

My solution was to "mass produce" smaller thank you cards that have my contact information and a coupon code on them.  The hope is that the customer will either use me again, or pass the card along to a friend of theirs if they are happy enough with their order.

Also on the card I mention a specific "thank you" for supporting small business.  It's so easy now-days to hop on to Amazon and just buy what you need there - I get it - it's convenient.  I want my customers to know that I recognize their effort to be different in their consumer habits.

I set up the file in photoshop and had several copies printed at a local print shop.  Then I brought them home and cut them out myself.

The result is simple, but when combined with my packaging materials, it's the perfect touch.

The little details are what make the difference.

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