KEEPING THE END-GOAL IN MIND

Thursday, July 28, 2016


Being a small business owner, goals and to-do lists are my life.  In other words, it would be hard for me to have accomplished the things I have without making specific achievable goals.   Sometimes though, I'm so short sighted that goals suck the energy and motivation out of me.   I want to taste and reap the benefits tomorrow.

I can't tell you how many ideas and projects have come up in my mind but never make it to paper because I know that the project doesn't bring enough passion.

These are three things that I remind myself of when considering a new venture or product.

1.)   Will I still be just as excited and obsessed with this idea 6 months from now?

It's so easy to get caught up in the excitement of making a new product that you forget the nitty gritty details of the research required, the investment of time needed to produce something completely new, the learning curve, the period of waiting for success to happen.  Soon enough, you realize that maybe you were just caught up in the idea of being successful and you didn't actually have a passion for what you started.

2.) Making mini-goals within the BIG goal is smart

There's nothing more boring than spending months working towards the ultimate goal, only to look up and see how far away that end goal is and wonder WHEN you will EVER reach that point.  That's why it's so important for you to make milestone markers along the way.  It's a reminder that you are making progress.  The goal will be achieved.

3.) The project and goal can evolve into something slightly different from the original idea

Flexibility makes things so much easier in every single realm of life.  It removes the pressure of the expectations you may have put on yourself when you originally started on your venture.  Without flexibility, you force yourself to spend time on something that you may feel isn't worth it anymore.  Before you know it, you'll be months into your venture wondering why you didn't tweak things when the thought to do some originally popped into your mind.  (and who cares if you already told people what your original plan was - this is your goal - you get to make the rules)



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